The 2016 State of User-Generated Content

Authentic media, earned media, user-generated content (UGC), word of mouth - marketers have a lot of names for the pieces of content created by consumers recommending their products and services. Anecdotally, we’ve all been told how important this content is for marketing - especially in the social age. However, just how effective is this media? How do the people who create content most want to be engaged with by brands? What are the biggest hurdles when it comes to using it in marketing? To answer this, we surveyed more than a hundred millennials along with digital marketers to get their thoughts on all things UGC.

2016 State of UGC Report