Authentic media, earned media, user-generated content (UGC), word of mouth - marketers have a lot of names for the pieces of content created by consumers recommending their products and services. Anecdotally, we’ve all been told how important this content is for marketing - especially in the social age. However, just how effective is this media? How do the people who create content most want to be engaged with by brands? What are the biggest hurdles when it comes to using it in marketing? To answer this, we surveyed more than a hundred millennials along with digital marketers to get their thoughts on all things UGC.Download
The 2016 State of User-Generated Content
Jay Talwar, CMO
Hawaii Visitors and Convention Bureau
“Telling the Hawaii story through personal stories and images may be one of the most effective ways we promote our destination. Social media allows friends and family to share their experiences and most importantly their recommendations. Chute allows us to aggregate all the images and videos to inspire our potential and repeat visitors."
Chute powers enterprise UGC for brands, agencies and publishers – from discovering consumer photos and videos, both with visual and text search, to the ideation, production and amplification of compelling visual material. Chute works with some of the world’s biggest brands and publishers including Benefit Cosmetics, NBC Universal, Adidas, Brown-Forman, Condé Nast, NBA, United Nations, New York Times, and Ford.